This blog post written by Gower author Gijs van Wulfen can be found on site. 

 “The fuzzy front end is the nickname for the start of innovation or ideation phase. Getting innovative ideas is a vague process. It’s considered as hard to do. That’s exactly why I like to unfuzzy it. I wrote more than a dozen blogs on this on In this blog all my advice come together in 20 tips for ideation excellence.”

Gijs is the author of Creating Innovative Products and ServicesWULFEN PPC(250x172)PATH,

The Return of the Iconic Brands

How two, iconic brands, the Jaguar and the Land Rover have made a spectacular comeback with its new Indian owners, a German CEO and the best of British design and manufacturing tradition to back it. Not only has Ratan Tata saved these two representatives of pinnacle British design through his personal conviction and confidence in them but he has made them serious competitors to the world’s premium car brands.

It was in 2008, that Tata Motors Ltd acquired Jaguar Land Rover and by the end of financial year 2013 had a gross profit of around 2.6 billion pounds! Their profit margin of 13.7% is reported to be much higher than that of Audi, BMW and Mercedes. Full-year retail sales stood at over 425,000 vehicles, a growth of 19% in all the major regions of the world, with new records set in 38 markets, including Russia, Brazil, Korea and Canada.

Dr Ralf Speth, CEO of Jaguar Land Rover, while commenting on his company’s sales performance, has said: “2013 has proven to be a very positive year for Jaguar Land Rover thanks to continuing strong demand for vehicles across the range. Our unrelenting focus on design, technology, innovation and quality has seen Jaguar Land Rover reach global consumers in more markets than ever before thanks to its most desirable product line-up, enriched further in 2013 by the Jaguar F-TYPE and the all-new Range Rover Sport.”

The Jaguar is the fastest growing brand in Germany, India and the USA. Little wonder, that the Jaguar Land Rover’s new and enhanced stable of products received around 195 Awards in 2013, with the Jaguar receiving 80 awards for its most decorated model, the F-TYPE, which also earned the World Car Design of the Year, Germany’s most prestigious award! Other awards of note, have been, the Golden Steering Wheel award for the Cabriolet & Coupe category and BBC’s Top-Gear magazine’s Convertible of the Year. J.D. Power has named Jaguar as UK’s number one automotive brand in the vehicle ownership satisfaction survey (VOSS) and the highest ranking manufacturer among luxury brands in the US J.D. Power Sales Satisfaction Index Study (SSI).

It is said that their global sales success have been driven in large measure to the range of new and award winning product introductions that have delighted their customers. It is their rich heritage of innovation and engineering excellence that has been carried through by their present set of world-class people.

Finally, it is not just their customers who are delighted in their most successful ever vehicle line-up, even journalists the world-over, have bestowed around 200 awards for their vehicles in 2013. The Jaguar F-TYPE, being their star performer, receiving more than 59 accolades.

A clear demonstration that the Jaguar Land Rover’s focus on designing, building and delivering vehicles of excellence have far surpassed customer expectations. Even, their     Ad-Spot in the recent Super Bowl final in the US had them making a classy, confident statement.


Nation Branding, Innovation and World Export Leadership

Nation Branding, Innovation and World Export Leadership

Ugesh Joseph is the author of The ‘Made in Germany’ Champion Brands book published by Gower in 2014

Gower author, Phil Driver is CEO of OpenStrategies PRUB strategy system, which offers a different way of doing strategy.

Merron Simpson has been involved with OpenStrategies for around 5 years and believes it is quite possibly the best strategy system in the world.

It adopts a purposely simple logical path and plain language that allows many stakeholders to share, understand and own strategies in common, so that they can integrate not just their high level ambitions, but also what they do, effectively. It offers a dynamic strategic planning process so it can be added to and altered as the circumstances change, in real time.

More information about OpenStrategies, what it does and how it can help you, can be found on Merron’s blog

Merron Simpson is Director of New Realities Limited and an Approved Practitioner for OpenStrategies.

The new book, Validating Stategies by Phil Driver, CEO of OpenStrategies, has just been published by Gower.


The Emirates Literature Festival takes place in Dubai on the 4th – 8th March 2014.

Gower author Andy Lake, of Smart Flexibility will be presenting/speaking in three sessions at the Festival. His sessions will consist of a main presentation, a panel, and a session with university students as part of their education programme and are titled: Can You Change Your Life?, Smart Flexibility and The Art of The Microstory. More information about Andy’s sessions can be found here.

The festival will be held at the InterContinental Hotel, Dubai Festival City.

To find out more about the Emirates Literature Festival, click here.


Gower-Handbook-of-Programme-MgmtWednesday 26th March 2014 12:30pm – 1.30pm (GMT) The APM (Association for Project Management) will be holding their Paul Rayner memorial webinar: Is programme management delivering on its promise – ten years on?

Authors of the Gower Handbook of Programme Management  have come together to review their contributions to the book published in 2006, and to discuss how thinking in the topic has moved forward since the book was first published.

This webinar provides a first step to a major rewrite of the Gower Handbook of Programme Management and the beginning of the search for contributors.

The co-authors will take turns discussing how their special area of knowledge has changed since the book was written and how they see the next ten years developing. All the authors are experts in their field. As co-author Paul Rayner has sadly died since the publication of the book the event will be held in his memory.

In 2006 the GHoPgM distilled over 100 years of experience from its six authors. Each an acknowledged thought leader and led by the guru; Geoff Reiss.

The agenda for the webinar is:
Introduction: lead author Geoff Reiss, 1. Delivering Value through benefits management: John Chapman 2. Leadership, culture and stakeholders: Adrian Pyne 3. Governance and standards: Geof Leigh 4. Portfolio management: Geoff Reiss Summary and closing remarks: APM Programme Management SIG (ProgM) chair Merv Wyeth

To book a place on the webinar, and join in the discussion – please visit the APM website booking page.

Gower author, John Smythe, Owner of Engage for Change & Task Force member is a special guest on Engage for Success’ Radio show at 4:00pm – 4:30pm today.

John will be discussing his new book The Velvet Revolution at Work, as well as the Employee Engagement movement. John will be interviewed by host Jo Dodds.

Call in to the show: +1 347 237 4274 or tune in and get more information, here.

The Velvet Revolution 9781409443247

Gower authors, Nigel Iyer, Veronica Morino and Richard Minogue are running a two day course in Oslo on 12-13 March 2014. The course will give an insight into how Nordic organisations can defend themselves against fraud, corruption and unethical behaviour.

About the course
Is corruption and fraud an invisible enemy which is hard to deal with? Do we simply have to learn to live with it? Is it in fact resistant to more laws and regulations?

When we read about scandal after scandal in the papers, it’s so easy to feel like a helpless bystander. But corruption and fraud affects us all professionally and personally… and we can actually do something about it.

Together with experts from the Septia Academy, EEG has developed a self-defence course against fraud, corruption and all forms of unethical behaviour for Nordic organisations.

Day 1 is the “Executive Survival Guide” preparing you for all challenges.
Day 2 helps you navigate in uncharted waters in territories like the former Soviet Union and beyond.

The course will be held in Oslo at NHO (the Confederation of Norwegian Enterprise).

You can register here.

You can visit the course programme here

Do have a look – knowing how to defend yourself against fraud and corruption could save you a lot of money… and your reputation!



On 12th November, over 1200 of the UK’s most influential business leaders gathered for the 2013 National Business Awards at the Grosvenor House Hotel in London. The awards are the UK’s most prestigious business awards programme rewarding excellence in the public and private sector.

Co-author of the just published book on CSR, The New Brand Spirit,  Marjorie Ellis Thompson, was honoured to present Chief Executive of Wates, Paul Drechsler, with the Citizenship Award.The Corporate Citizenship Award - Wates Group

Douglas Board, author of Choosing Leaders and Choosing to Lead, will be hosting a free 1 hour webinar on The Science, Intuition, and Politics of Executive Selection with IPAT psychologist Ralph Mortensen. The webinar will take place on Thursday 14th November at 1 p.m, central time/7 p.m. GMT. For more information and to register visit

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