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Lynda Bourne’s article Communicating Upwards for Effect on PM World Journal is a salutary reminder of some of the simplest communication techniques and their potential impact on sponsors and other stakeholders. Big projects are complex enough without confusing people – often those who may not share your native language – with careless expressions or ambiguous figures. Read it, reflect and act. Her advice is bang on. Lynda Bourne is author of Advising Upwards and Stakeholder Relationship Management.
As one of the baby boomer generation, I freely admit that sometimes I have struggled to keep up with the mindset of Generation Xers, let alone the newest generations that have followed, so I found Alexander Manu’s thought piece on how brands can engage the Millennnial Generation a great source of enlightenment – not least because I am beginning to understand and embrace some of the concepts such as gamification to which he alludes. If you are involved in any aspect of brand management, marketing or design, do take a moment to read it. Alexander Manu’s new book Behavior Space: Play, Pleasure and Discovery as a Model for Business Value is published in December.
Philip Weiss’ presentation at a recent event in Brussels picks up a theme that has been around for a number of years but, one that I still think organizations have difficulty accommodating; even thought it is pretty much basic common sense. Innovation involves trial and error and innovation in the context of accelerating speeds of change involves plenty of opportunities for geting it wrong. Every organization needs to work out the dimensions of their own particular tightrope: play it too safe and you’re soon out of the game; overcomplicate the whole process or fail to learn from your failures and it’s also ‘game over’. Philip is author of the forthcoming book Hyperthinking: Creating a New Mindset for the Age of Networks.