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Communicating complex information, possibly to various different audiences, can be a challenge for the best of us. In the first of four articles for the website Communique, John Clare offers some very helpful advice. Well worth checking out.
John is author of Gower Publishing’s Communicating Clearly About Science and Medicine.
I came across a list of misconceptions about fraud in Mike Comer’s seminal 1998 book Corporate Fraud. Right up there at the top of the list were the two misconceptions that (a) the police detect fraud and (b) regulators prevent fraud. 14 years after this book was published, the current LIBOR scandal and the latest pharmaceutical industry scandal seem to suggest that these misconceptions are as current as when the book first highlighted them. Interestingly, the fourth misconception in his list was ‘Catastrophic frauds are rare’. Once again, Mike was bang on the money! Mike Comer is author of a number of Gower titles on fraud.
Authors often wonder how far their book will travel and what opportunities it may lead to. I recently had a note from Ira Haimowitz (Healthcare Relationship Marketing) to alert me to the MBA Course on which he has been invited to teach at Rutgers University. The particular module for which he is responsible is Marketing for Decision Making. Was his book influential in securing him the role? I like to think so and, just as importantly from our point of view, it will be one of the required texts for the course; a good example of a virtuous publishing circle … a book that creates opportunities for its author, which in turn leads to further sales.
Christine Jorm’s piece in MJA Insight: Solving GP Education Dilemmas, addresses an issue that has an impact on us all; whether as managers of GP practices, healthcare policy makers or simply as patients. How do we design an effective program of work placements and on-the-job learning for General Practitioners and how do we ensure that the outcome is a positive experience for the GPs, their students and their patients? Christine Jorm is author of Reconstructing Medical Practice, published by Gower.
Making sense of data, exploiting and using it to seize opportunities and inform decisions, is surely one of the aspirations on the wishlist of many, if not most, businesses. Ira Haimowitz offers some helpful advice in his blog on where and who to turn to for technical solutions to realise this need. Ira is author of Healthcare Relationship Marketing, published last year by Gower.
Ed Schoonveld’s article Think Like a Payer explains very succinctly exactly why it is imperative to build a payer perspective into your product development and pricing strategies. I heard Ed expand on the topic at an event hosted by Chartered Institute of Marketing yesterday and he does have a knack of making even the most complex ideas engaging and easy to understand (I do recommend the CIM medical Marketing Group to anyone involved in pharma or medical device marketing; they have some 
first rate events). Ed Schoonveld is author of Gower Publishing’s The Price of Global Health.
If you are in the pharmaceutical industry, concerned about what the future holds, in terms of drug pricing and equitable patient access and can get into London for 1st November, then I throughoughly recommend this seminar hosted by the Chartered Institute of Marketing’s Medical Marketing Group, led by Ed Schoonveld of ZS Associates: The Price of Global Health Seminar. We will be attending, so you’ll also have the opportunity to browse through our range of pharmaceutical books and purchase copies at a special discount. Ed Schoonveld is author of the Gower book of the same name: The Price of Global Health.
Here is a wonderfully pragmatic and informative article by Donal O’Connell, author of Gower Publishing’s Harvesting External Innovation, on the practicalities of running a patent review board. He looks at the role of the Board and of specific members within it; typical questions and decision options as well as more strategic issues such as performance measures. Well worthwhile reading if you are responsible for your organizations intellectual property.
Brian Smith’s Invisible Hand podcast is a ‘must listen’, if you are a pharma executive working to make sense of the future and define a strategy for your business. The 30 minute piece has it all: a convincing, detailed and intuitive picture of the future landscape for the pharmaceutical industry. Brian’s work is based on evolutionary theory which is engaging and rigorous in equal measure. Brian Smith is author of Gower Publishing’s The Future of Pharma: Evolutionary Threats and Opportunities.
Do have a look at the series of two-minute video presentations on communicating clearly about science and medicine from John Clare (author of John Clare’s Guide to Media Handling and, the forthcoming book, Communicating Clearly About Science and Medicine (working title). The Series covers topics such as ‘Preparing a Medical Data Presentation’, ‘Using Powerpoint in Medical Presentations’, and ‘Pitching Medical Stories to Journalists’. John’s short pieces are a masterclass in the subject, not least because he very aptly demonstrates just how much and how effectively you can communicate in only two minutes.
