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As one of the baby boomer generation, I freely admit that sometimes I have struggled to keep up with the mindset of Generation Xers, let alone the newest generations that have followed, so I found Alexander Manu’s thought piece on how brands can engage the Millennnial Generation a great source of enlightenment – not least because I am beginning to understand and embrace some of the concepts such as gamification to which he alludes. If you are involved in any aspect of brand management, marketing or design, do take a moment to read it. Alexander Manu’s new book Behavior Space: Play, Pleasure and Discovery as a Model for Business Value is published in December.
Philip Weiss’ presentation at a recent event in Brussels picks up a theme that has been around for a number of years but, one that I still think organizations have difficulty accommodating; even thought it is pretty much basic common sense. Innovation involves trial and error and innovation in the context of accelerating speeds of change involves plenty of opportunities for geting it wrong. Every organization needs to work out the dimensions of their own particular tightrope: play it too safe and you’re soon out of the game; overcomplicate the whole process or fail to learn from your failures and it’s also ‘game over’. Philip is author of the forthcoming book Hyperthinking: Creating a New Mindset for the Age of Networks.
Penny Pullan’s Virtual Working Summit is back! After the success of last year, Penny has lined up some great sessions for this year’s free event including: How to be a Successful Communicator when Working Virtually Across Borders (Richard Pooley); Getting the Best Out of Cross-Cultural Virtual Teams (Sanda Ionescu); and Adapting Risk Management for Virtual Working (PennyPullan). The week of the Summit starts on Monday 25th June. You can log in and listen to the speakers from wherever you are in the world, as well as interacting with them online. And the whole Summit is absolutely free to join.
Penny Pullan is co-author of A Short Guide to Facilitating Risk Management.
Dave Birch of Consult Hyperion is one of the most engaging and authoritative futurists when it comes to digital money. You can see him doing his stuff at the the recent Lift 2012 event in which he draws out several different scenarios, among them one where the G20 is replaced by the C50, bringing together the 50 richest cities in the world. David further explores the implications of a world, in which nations have become more like football teams: you cherish and support them, but would not necessarily go to war for them.
At the end of the talk David discusses the fall of geographically determined currencies. As he predicted in his talk in Lift 2008 in Korea, the cost of creating a new currency will collapse, therefore expect many different, new currencies to come in the future!
Dave Birch is editor of Gower Publishing’s Digital Identity Management.
The 25th – 29th June 2012 hosts the Ed-Media Conference in Denver, Colorado. This conference sees author Nicola Johnson giving two presentations:
- Internet addiction – the hype and the evidence
- Publishing from your PhD (doctoral stream)
The focus of her two presentations come from the research and information she put together in writing her books The Multiplicities of Internet Addiction (published by Ashgate, 2009) and Publishing from Your PhD (published by Gower, 2010).