Hunter v Gatherer – why we need to design differently

Bob Garlick (Business Book Talk) chats with Gloria Moss about this fascinating subject and delves  into the root causes of the differences between men and women.

“We find out some amazing stuff, including the fact that men don’t see as many colours as women. The research in this book is topnotch and I see this book becoming a standard for anyone who needs to understand the importance of designing for specific demographics. A must-read for marketers, advertisers, HR managers, and even game developers. “

Gloria is the author of Gender, Design and Marketing

Eli Goldratt, Project Sponsors and the Forth Innovation Method

Just three of the burgeoning Linked-in Groups associated with Gower Authors. Why not visit our webpage Gower on Linkedin to see more about these and other Groups and if you like the look of what you see, take the plunge and join the Group?

If you are a Gower author and have set up a Linked-in Group then let us know and we’ll add the details to our web index of author Linked-in Groups.

Businessweek focus on Father-Daughter Succession:

Karen E. Klein is a Los Angeles-based writer who covers entrepreneurship and small-business issues. She features advice from experts in her twice-weekly ’Smart Answers’ columns in Businessweek. In December she featured Gower author Daphne Halkias on her book Father-Daughter Succession in Family Business: A Cross-Cultural Perspective. 

 

In the Column, Klein points out that family-owned companies account for 80 percent of all businesses worldwide, and about one-third of them are owned by women. Although recent research and census data shows that daughters and wives are increasingly taking over family businesses, few studies have been done on the process.Daphne Halkias is a social science researcher at Cornell University and senior research fellow at the Center for Young & Family Enterprise at the University of Bergamo in Italy, and is seeking to address this in her new book.

With more women taking over family-owned companies, the handover isn’t always smooth, Halkias seeks to illuminate the process of father-daughter succession around the globe and find ways to encourage it.  Edited excerpts of their conversation are featured in Klein’s Column.

 

Daphne Halkias is also editor of Female Immigrant Entrepreneurs, and has a number of forthcoming titles at Gower.