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On Tuesday, May 15th 2012, People in Business are hosting a free seminar which features an overview of their findings, drawn from their project-based experience and a number of two day employer brand knowledge-sharing sessions run with over a 100 hundred local ‘talent managers’ in Beijing, Shanghai and Shenzen.
During the seminar, led by Richard Mosley, Global SVP of Employer Brand Consulting, People in Business will be covering:
• The trends shaping the Chinese labour market
• Attraction drivers, including the relative appeal of Chinese vs. Foreign enterprises
• Recruitment media channels and usage
• Engagement and retention drivers
• Future challenges and opportunities
Over a series of similar sessions, Richard will also be sharing similar reviews of the talent markets in India, Russia, and Brazil.
This is a unique opportunity to share ideas, and capture best practice in managing your employer brand in emerging markets.
Places are limited and allocated on a first-come, first-served basis. To book your place, please email nell@pib.co.uk. If you have any questions, please call Nell on 020 3375 4180.
Gower author, Simon Barrow, is Chairman and founder of People in Business. His book, Employee Communication during Mergers and Acquisitions, with Jenny Davenport, is available from Gower Publishing.
Generating and developing innovative ideas is a difficult process. How do you confidently kick-start the ideation phase of any innovative process to create new ideas and concepts effortlessly and without pulling your hair out? Gijs van Wulfen, author of Gower’s Creating Innovative Products and Services, has put together 20 step by step tips to guide you to ideation excellence.
Following on from her Keynote Address and Masterclass at the 2011 PRIA Conference - PR Directions, MaryLee Sachs, author of the Changing MO of the CMO, was interviewed by author of the PR Warrior Blog, Trevor Young.
In the interview they discuss subjects such as the convergence of reputation and brands, the impact social media and analytics are having within organizations, and how MaryLee’s book came to be. Watch the interview in full here: http://www.youtube.com/watch?v=fVtVEZb1ypE
MaryLee has over 25 years of integrated marketing experience in the international arena. Resident in the UK for 17 years before moving to New York nine years ago, she has worked with and advised many blue-chip organizations including P&G, PepsiCo, Kellogg’s, American Express, HSBC, Johnson & Johnson, Kodak and Motorola.
Her supporting website can be found at www.changingmo.com
Gower author, Dr Anna Meroni, will be one of the experts giving a first class presentation at the Service Design: Dialogue on Approaches on 22nd November in Helsinki, Finland. Service Design will bring together researchers and practitioners of design with a wide variety of backgrounds, ontologies and approaches.
Join Anna at the event to hear about the amazing design work she has been carrying out in Italy, along with further information about her new book Design for Services, co-written with Dr Daniela Sangiorgi.
Our latest Business and Management Catalogue is now completed. Do peruse it for new, forthcoming and popular titles at http://bit.ly/mn5lmR
Wally Olins (author of Gower’s New Guide to Identity) is speaking at the Designer Breakfast on 26th May on “How do designers become more influential and make more money?” Having just attended Shan Preddy’s (How to Run a Successful Design Business) Designer Breakfast yesterday, I recommend these events unreservedly. They are a wonderful opportunity to hear and interact with some of the most influential people in design and the networking is good too … must be something about designers; they do know how to communicate and they are sympathetic and supportive networkers.
