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As one of the baby boomer generation, I freely admit that sometimes I have struggled to keep up with the mindset of Generation Xers, let alone the newest generations that have followed, so I found Alexander Manu’s thought piece on how brands can engage the Millennnial Generation a great source of enlightenment – not least because I am beginning to understand and embrace some of the concepts such as gamification to which he alludes. If you are involved in any aspect of brand management, marketing or design, do take a moment to read it. Alexander Manu’s new book Behavior Space: Play, Pleasure and Discovery as a Model for Business Value is published in December.
Bob Garlick (Business Book Talk) chats with Gloria Moss about this fascinating subject and delves into the root causes of the differences between men and women.
“We find out some amazing stuff, including the fact that men don’t see as many colours as women. The research in this book is topnotch and I see this book becoming a standard for anyone who needs to understand the importance of designing for specific demographics. A must-read for marketers, advertisers, HR managers, and even game developers. “
Gunter Umbach (Successfully Marketing Clinical Trial Results) has made a series of 28 audio programmes based on his book. The good news is that you may listen to or download the programmes for free from his website. There’s everything here from Making the best use of language, Designing charts and diagrams to Developing a project strategy.