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As one of the baby boomer generation, I freely admit that sometimes I have struggled to keep up with the mindset of Generation Xers, let alone the newest generations that have followed, so I found Alexander Manu’s thought piece on how brands can engage the Millennnial Generation a great source of enlightenment – not least because I am beginning to understand and embrace some of the concepts such as gamification to which he alludes. If you are involved in any aspect of brand management, marketing or design, do take a moment to read it. Alexander Manu’s new book Behavior Space: Play, Pleasure and Discovery as a Model for Business Value is published in December.
Bob Garlick (Business Book Talk) chats with Gloria Moss about this fascinating subject and delves into the root causes of the differences between men and women.
“We find out some amazing stuff, including the fact that men don’t see as many colours as women. The research in this book is topnotch and I see this book becoming a standard for anyone who needs to understand the importance of designing for specific demographics. A must-read for marketers, advertisers, HR managers, and even game developers. “
Gloria is the author of Gender, Design and Marketing
Niall Cook (author of Enterprise 2.0 and The Business Marketeer’s Guide to Social Media) has moved to a new company, from Hill and Knowlton. The new consultancy is called Sociagility and, as the name suggests, their work is designed to enable organizations to become socially agile. I have a natural reticence towards neologisms [new, created words] but in this case, I am confident that the concept of social agility will garner both corporate interest and, I suspect, some research interest too. The fact that the new company includes Niall along with Tony Burgess-Webb already lends credence to this new perspective.
Mary-Lee Sachs is facilitating a webinar hosted by the PRSA (Public Relations Society of America) 3-4 pm EDT on July 14th on The Changing MO of the CMO. If you ever doubted the scale of the revolution that is taking in place in marketing and communications … and if you want to make sense of where it will take your organization, then do sign up for this free webinar. You can find more details of exactly what she will be covering on the PRSA website, along with the process for registering. MaryLee Sachs is author of Gower’s The Changing MO of the CMO, which is out this month.
MaryLee Sachs talks on film about some of the key elements of a modern marketing campaign. Her interview includes advice on, amongst other topics, how to reach the consumer, how to design a campaign, and how to integrate traditional and new media in your marketing. MaryLee is author of Gower’s The Changing MO of the CMO. Well worth a look and a listen!
Gunter Umbach (Successfully Marketing Clinical Trial Results) has made a series of 28 audio programmes based on his book. The good news is that you may listen to or download the programmes for free from his website. There’s everything here from Making the best use of language, Designing charts and diagrams to Developing a project strategy.
