Innovative Data Sources and Analytics

Making sense of data, exploiting and using it to seize opportunities and inform decisions, is surely one of the aspirations on the wishlist of many, if not most, businesses. Ira Haimowitz offers some helpful advice in his blog on where and who to turn to for technical solutions to realise this need. Ira is author of Healthcare Relationship Marketing, published last year by Gower.

Leveraging the Cloud

The trouble with new ideas – such as Cloud Computing – is that they burst on the scene and in a very short space of time we assume everyone knows what they are for and why. I suspect that there are plenty of managers out there who’d really welcome a pithy introduction to the subject and for that I direct you to the Series of three blog posts on Glen Remoreras’ site, this first one of which is entitled Leveraging the Cloud. Glenn Remoreras is author of the forthcoming Gower book Building a Brand for IT.

Making the most of what happens anyway

Don’t imagine that because the networks we use to communicate nowadays are often informal, personal and ad hoc, that you can’t plan and develop them for the benefit of your employees and your organization. Bill Quirke’s article ‘Building an Internal Communication Network‘ covers the how to, the pitfalls and includes some great examples. Bill Quirke is Managing Director of Synopsis Communication Consulting and author of Making the Connections: Using Internal Communcation to Turn Strategy into Action.

Planning to Buy Knowledge

Throughout the Gower site for every new book you will find full chapters for you to browse. Of course, the whole book is useful! So we often select other Chapters we think you will find helpful and add them to our site. For example: these days many organizations are finding it necessary to increase their knowledge base because technology diversification within their markets, increased regulatory requirements and the demands of customers, result in a need for greater knowledge or greater technological competence. External knowledge acquisition is especially valuable in the context of complex new technologies requiring expensive R&D, as well as significant time benefits. That’s why from Buying Knowledge we have selected the chapter entitled ‘Planning to Buy Knowledge’.  We hope you find it interesting.