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In a lecture on Innovation in Belgium last week, Gijs van Wulfen put together a 66-point innovation checklist that summarised the benefits of his FORTH method which connects creativity and business reality in five steps: Full Steam Ahead, Observe and Learn, Raise Ideas, Test Ideas and Homecoming. His checklist can be found here.
Gijs book, Creating Innovative Products and Services: The FORTH Innovation Method is out now.
Bob Garlick (Business Book Talk) chats with Gloria Moss about this fascinating subject and delves into the root causes of the differences between men and women.
“We find out some amazing stuff, including the fact that men don’t see as many colours as women. The research in this book is topnotch and I see this book becoming a standard for anyone who needs to understand the importance of designing for specific demographics. A must-read for marketers, advertisers, HR managers, and even game developers. “
The 2012 SAS Global Forum is being held over the 22nd-25th April in Orlando Florida.
Organized by the SAS Global Users group, this conference is the premier event for SAS Professionals worldwide and includes hands-on workshops, demonstrations, over 300 papers to enhance your SAS skills and an unrivalled amount of educational and networking opportunities.
Gower title Marketing Research with SAS Enterprise Guide will be one of the titles featured at this conference.
Gower author Emmanuel Alozie says television still counts for up to 80% of advertising budgets in nations like Kenya, Nigeria, China, India and Argentina.
“It is still a growth area in these countries, but they are still lacking in terms of expertise and technical abilities,” he said.
“Television is big and with radio it is the dominant form, and I don’t think we’re going to see what we see in the West with the internet.” His comments can be found in this recent CNN article edition CNN.
On Monday 4th July Gower author, Tim Cooper, will be speaking on the subject of ”Longer lasting products: responding to our throwaway culture” from 6pm at Nottingham Trent University.
Venue: Newton Lecture Theatre 5, Newton building, Nottingham Trent University, Goldsmith Street, Nottingham NG1 4BU.
6 pm Drinks and canapés
6.30pm Lecture followed by buffet supper
For more information and to book online please visit: www.ntu.ac.uk/cooper