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Bob Garlick (Business Book Talk) chats with Gloria Moss about this fascinating subject and delves into the root causes of the differences between men and women.
“We find out some amazing stuff, including the fact that men don’t see as many colours as women. The research in this book is topnotch and I see this book becoming a standard for anyone who needs to understand the importance of designing for specific demographics. A must-read for marketers, advertisers, HR managers, and even game developers. “
Gloria is the author of Gender, Design and MarketingThe 2012 SAS Global Forum is being held over the 22nd-25th April in Orlando Florida.
Organized by the SAS Global Users group, this conference is the premier event for SAS Professionals worldwide and includes hands-on workshops, demonstrations, over 300 papers to enhance your SAS skills and an unrivalled amount of educational and networking opportunities.
Gower title Marketing Research with SAS Enterprise Guide will be one of the titles featured at this conference.
Following on from her Keynote Address and Masterclass at the 2011 PRIA Conference - PR Directions, MaryLee Sachs, author of the Changing MO of the CMO, was interviewed by author of the PR Warrior Blog, Trevor Young.
In the interview they discuss subjects such as the convergence of reputation and brands, the impact social media and analytics are having within organizations, and how MaryLee’s book came to be. Watch the interview in full here: http://www.youtube.com/watch?v=fVtVEZb1ypE
MaryLee has over 25 years of integrated marketing experience in the international arena. Resident in the UK for 17 years before moving to New York nine years ago, she has worked with and advised many blue-chip organizations including P&G, PepsiCo, Kellogg’s, American Express, HSBC, Johnson & Johnson, Kodak and Motorola.
Her supporting website can be found at www.changingmo.com
Gower author Emmanuel Alozie says television still counts for up to 80% of advertising budgets in nations like Kenya, Nigeria, China, India and Argentina.
“It is still a growth area in these countries, but they are still lacking in terms of expertise and technical abilities,” he said.
“Television is big and with radio it is the dominant form, and I don’t think we’re going to see what we see in the West with the internet.” His comments can be found in this recent CNN article edition CNN.
Niall Cook (author of Enterprise 2.0 and The Business Marketeer’s Guide to Social Media) has moved to a new company, from Hill and Knowlton. The new consultancy is called Sociagility and, as the name suggests, their work is designed to enable organizations to become socially agile. I have a natural reticence towards neologisms [new, created words] but in this case, I am confident that the concept of social agility will garner both corporate interest and, I suspect, some research interest too. The fact that the new company includes Niall along with Tony Burgess-Webb already lends credence to this new perspective.
Mary-Lee Sachs is facilitating a webinar hosted by the PRSA (Public Relations Society of America) 3-4 pm EDT on July 14th on The Changing MO of the CMO. If you ever doubted the scale of the revolution that is taking in place in marketing and communications … and if you want to make sense of where it will take your organization, then do sign up for this free webinar. You can find more details of exactly what she will be covering on the PRSA website, along with the process for registering. MaryLee Sachs is author of Gower’s The Changing MO of the CMO, which is out this month.
On Monday 4th July Gower author, Tim Cooper, will be speaking on the subject of ”Longer lasting products: responding to our throwaway culture” from 6pm at Nottingham Trent University.
Venue: Newton Lecture Theatre 5, Newton building, Nottingham Trent University, Goldsmith Street, Nottingham NG1 4BU.
6 pm Drinks and canapés
6.30pm Lecture followed by buffet supper
9pm Finish
For more information and to book online please visit: www.ntu.ac.uk/cooper
MaryLee Sachs talks on film about some of the key elements of a modern marketing campaign. Her interview includes advice on, amongst other topics, how to reach the consumer, how to design a campaign, and how to integrate traditional and new media in your marketing. MaryLee is author of Gower’s The Changing MO of the CMO. Well worth a look and a listen!
