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Engaging Developing Markets (with mobile technology)
December 13, 2011 in Corporate Social Responsibility, Innovation and Transformation, Internet and Virtual Worlds, Leadership and Management, Strategy | Tags: Design and development, Developing world, engagement, Infrastucture, Mobile, Technology | by jonathansnorman | Leave a comment
To many of us, mobile phones may seem to represent everything that is wrong about the current economic model; products associated with unbridled consumerism, with people’s wants rather than needs, and products that are produced using resources from conflict zones. So I found the article Engaging Developing Markets, co-authored by Anxo Roibás, a very interesting read. The authors focus on how mobile phone providers have engaged with developing markets and, in the process, reveal the extraordinary power this techology has for enabling technological and social change. It is interesting to see such a contrasting perspective on the same technology, seen through the lens of the developed and the developing world. Anxo Roibás is co-editor of the Gower book, Design for Sport.

