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Sociagility, the social media agency run by Niall Cook and Tony Burgess-Webb, have used their social media tracking software to track the performance of all the Olympic sponsors in terms of their social media performance, their status and their potential. I’ll leave it to you to visit the rankings and see who is currently on top. This is an interesting exercise in brand perception but also a very good case example of the rise and rise of social media as a communcation channel. Niall Cook is author of Gower Publishing’s Enterprise 2.0: How Social Software will Change the Future of Work.
