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I like the neologism that Glenn Remoreras (author of the forthcoming Building a Brand for IT),  has created with his term: ‘social shared services’ – effectively, the application of social media to shared services. It seems like a very natural application of new media given that engagement, internal service and collaboration are fundamental to ensure the dynamism of any shared services operation. And Glenn offers some useful models for where and how social media can be adopted usefully.

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