If Broad Air Conditioning were a Western company, it would be extraordinary by triple-bottom-line standards. That it is a $2.2 billion (in assets) privately held Chinese company makes it remarkable sui generis standards.
Read this two part case study of a Chinese organization integrating its private, public, civic and environmental activities, and contributing to an integrated global perspective. Rooted in China/Reaching out to the World Part one Part two
Written by Alexander Schieffer, Xue Ying and Ronnie Lessem who are Editors and Authors of the Gower Transformation and Innovation Series, this case study first appeared in the World Business Academy Transformation Journal.