Project management may be about control, consistency and structure but it is very important not to forget empathy and reflection in the process. Stakeholder management may be one of the newer mantras to emerge in relation to projects but if we paid it more than unthinking lipservice, you’d think that more projects would be more successful? In their article on PM World Today, Pernille Eskerod and Anna-Lund Jepsen ask the question: what does the project stakeholder value? And in response, they offer four useful perspectives for considering stakeholder needs. Pernille and Anna are authors of the forthcoming Project Stakeholder Management in the Advances in Project Management Series.