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The Strategic Option Grid which Tony Grundy describes very pragmatically in this article is a proven, simple and highly effective way for sorting and prioritising different strategy options. One of its great strengths is its value as a platform for shared discussion; it offers a very user-friendly and unthreatening way to engage anyone who needs to be involved in the strategy discussion. Tony Grundy is co-author of the Revised Edition of Project Management for the Pharmaceutical Industry.