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Gower author  Emmanuel Alozie  says television still counts for up to 80% of advertising budgets in nations like Kenya, Nigeria, China, India and Argentina.

“It is still a growth area in these countries, but they are still lacking in terms of expertise and technical abilities,” he said.

“Television is big and with radio it is the dominant form, and I don’t think we’re going to see what we see in the West with the internet.”  His comments can be found in this recent CNN article edition CNN.