At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are ‘programmed in’ at conception when the bid is written, long before the project manager is brought on board. If the bid is misconceived, no amount of clever project management is going to recover the situation. Getting the bid right is the essence of planning for project success, the main theme of David’s book.
Peter Taylor is the author of the forthcoming Gower titles Project Branding and Leading Successful PMOs. David Cleden is author of Bid Writing for Project Managers and Managing Project Uncertainty which is part of Gower’s respected Advances in Project Management Series, edited by Professor Darren Dalcher.