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Following on from her Keynote Address and Masterclass at the 2011 PRIA Conference – PR Directions, MaryLee Sachs, author of the Changing MO of the CMO, was interviewed by author of the PR Warrior Blog, Trevor Young.

In the interview they discuss subjects such as the convergence of reputation and brands, the impact social media and analytics are having within organizations, and how MaryLee’s book came to be. Watch the interview in full here: http://www.youtube.com/watch?v=fVtVEZb1ypE

MaryLee has over 25 years of integrated marketing experience in the international arena. Resident in the UK for 17 years before moving to New York nine years ago, she has worked with and advised many blue-chip organizations including P&G, PepsiCo, Kellogg’s, American Express, HSBC, Johnson & Johnson, Kodak and Motorola.

Her supporting website can be found at www.changingmo.com