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It’s when business seems at its toughest and the economic climate at its most unforgiving that the distinctiveness and conherence of your organization’s vision and values will be most tested and, potentially, most valuable. This short piece from Shan Preddy to help you check up on your vision and values is aimed particularly at design businesses, but I think it is relevant to all SMEs. Shan Preddy is author of How to Run a Successful Design Business and How to Market Design Consultancy Services.
    

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