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Bob Garlick (Business Book Talk) chats with Gloria Moss about this fascinating subject and delves  into the root causes of the differences between men and women.

“We find out some amazing stuff, including the fact that men don’t see as many colours as women. The research in this book is topnotch and I see this book becoming a standard for anyone who needs to understand the importance of designing for specific demographics. A must-read for marketers, advertisers, HR managers, and even game developers. “

Gloria is the author of Gender, Design and Marketing