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This month in Voices in Project Management on the PMI’s website, Gower author Lynda Bourne discusses effective stakeholder management. In Finding the ‘Flaw’ in Projects , Bourne looks at Sam L. Savage’s concept of ‘the flaw of averages’. Lynda Bourne is author of Gower title Advising Upwards: A Framework for Understanding and Engaging Senior Management Stakeholders about how to successfully engage senior stakeholders in support of an organisation’s projects.