McDonald’s is about to launch the “biggest” push for its Ronald McDonald House charity that provides accommodation to families whose children are in hospital, while shoe brand Crocs has relaunched its Crocs Cares charity in Europe this summer.
Society today expects employers to do more to engage with both communities and good causes and the business case for doing so can be and is being made. But business also realises that charities do conscience better than they can and so co-working is increasingly being sought. In Partners for Good, Tom Levitt points the way to successful partnerships at local, national and international levels. Here, you can read all of Chapter One – Who do they think they are? where Tom sets the scene for how cross-sector partnerships, particularly those between UK businesses and third sector organisations, have emerged, developed and become sustainable.