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It’s not a huge leap to realise that the competition for sources of foreign direct investment has become extraordinarily fierce. What is interesting is to see how places are adopting and adapting the techniques of branding as part of their strategy for attracting investors. Check out Daniel Nicholls’ article on this topic which you can download from the OCO website. Daniel Nicholls is author of Gower Publishing’s Foreign Direct Investment: Smart Approaches to Differentiation and Engagement.

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