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I try to avoid falling to the trap of drawing unsubstantiated conclusions from research. That said, the first thing that leapt out at me when I read Sociagility’s ‘Social Media and the City: The FTSE 100 Social Performance Index 2012’ was that of the 2/3rds of large companies whose social performance index was below that of their peers, many of them either seemed uninterested in social media, had a weak social media strategy or were simply unconcerned with direct external public communications. The 38 page research report is available to download from the Sociagility website. Niall Cook, one of the reports’ co-authors is also author of Gower Publishing’s Enterprise 2.0: How Social Software Will Change the Future of Work and the, forthcoming, The Social CEO: Why Business Leaders Should Make Time for Social Media.