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Sometimes we can overlook the simplest of questions because we become mesmerised by the scale or complexity of a particular issue; the energy industry is a case in point. Steven Fawkes’ article ‘Electricity Market Reform and the Demand Side’ offers a perspective on the dangers of a government focusing on one side of the equation (supply or demand) that is easy to grasp and hugely important, whether you are in the industry, an investor or just a UK citizen. Stephen Fawkes is author of Outsourcing Energy Management(2007) and Energy Efficiency: A Definitive Guide to the Fastest, Cheapest, Cleanest Forms of Energy (2013)