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Professor Derek A. Newton is credited with suggesting that there are four ages of selling; the music man, animated catalogue, magic formula and finally problem-solver.  However, are we now in the fifth age of selling-social?

Dale Roberts, co-author of Decision Sourcing, explains how the internet and social media has put the customer fully in the driving seat, forcing marketing and sales to evolve into the fifth age of selling.

Continue reading… http://decisionhacker.com/2013/07/07/social-the-fifth-age-of-selling/

decision sourcing

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