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This blog post written by Gower author Gijs van Wulfen can be found on InnovationManagement.se site. 

 “The fuzzy front end is the nickname for the start of innovation or ideation phase. Getting innovative ideas is a vague process. It’s considered as hard to do. That’s exactly why I like to unfuzzy it. I wrote more than a dozen blogs on this on Innovationmanagement.se. In this blog all my advice come together in 20 tips for ideation excellence.”


Gijs is the author of Creating Innovative Products and ServicesWULFEN PPC(250x172)PATH,