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How to build a marketing strategy and plan
Thursday 10 September 2015


At this full-day workshop, DBA Expert and Gower author Shan Preddy will share her extensive design industry knowledge and expertise to cover the full range of marketing activities, from clear initial strategic thinking to detailed planning, implementation and evaluation. Through teamwork sessions, peer-group discussions and step-by-step workbook exercises, you’ll discover how to develop and use defined market positions, accurate targeting and winning propositions. You’ll learn about effective implementation tools that you can use to market your agency and its services to both prospective and existing clients.